Agilysys Unveils Strategic Innovations at HITEC 2025
Agilysys, Inc., a leading provider of enterprise-grade hospitality software solutions, stole the spotlight at HITEC 2025 by showcasing its latest revenue-boosting technologies. The company introduced key updates to its platform, particularly in promotional software, aiming to help hoteliers drive guest engagement and optimize operational efficiency.
An Overview of Agilysys at HITEC 2025
Widely recognized as the world’s largest hospitality technology event, HITEC 2025 gathered industry leaders, innovators, and solution providers to explore the future of hospitality. Agilysys took full advantage of the global stage to reveal new tools designed to enhance guest experiences while supporting property managers in streamlining complex processes.
Highlights of Agilysys’ Announcements
Agilysys focused on several core themes during its exhibition at HITEC 2025. These included personalization, automation, and real-time guest experience optimization.
- Enhanced Promotional Software: Agilysys introduced an upgraded promotional engine allowing hoteliers to deliver dynamic offers and targeted campaigns based on guest behavior, preferences, and booking history.
- AI-Powered Personalization: The next-generation AI capabilities embedded in Agilysys tools help hotels anticipate guest needs and proactively deliver tailored experiences.
- Integrated Revenue Management: New analytics tools were integrated into the Agilysys platform to support revenue forecasting and smarter decision-making around pricing strategies and upselling opportunities.
Revenue-Enhancing Technologies
One of the central focuses was how Agilysys’ innovations can unlock new revenue streams for hospitality businesses. The updated promotional engine stands out for its ability to:
- Target specific guest segments with custom offers
- Enable real-time adjustments to promotions based on property performance
- Integrate seamlessly with Agilysys’ PMS, POS, and inventory management systems
This not only improves conversion rates but also ensures a consistent and contextual guest journey from pre-arrival to post-stay.
Leadership Insights from Agilysys Executives
In addition to product unveilings, Agilysys executives shared their perspectives on the evolving landscape of hospitality technology. According to senior leadership, the future of hotel operations lies in frictionless digital experiences backed by robust data analytics and system integrations.
Agilysys emphasized three core strategies for driving guest satisfaction and loyalty:
- Omnichannel Guest Engagement: Hotels need to offer seamless engagement across mobile, kiosk, in-room, and on-property touchpoints.
- Empowering Staff Through Automation: By automating repetitive tasks, staff can focus more on guest interaction and problem resolution.
- Leveraging Predictive Analytics: Understanding guest habits enables better service delivery and anticipates operational needs.
Shaping the Future of Hospitality Technology
With the hospitality industry rapidly evolving to meet new guest expectations, Agilysys is staying ahead of the curve by investing heavily in R&D and AI-driven experiences. Their focus aligns with the broader industry shift towards guest-centric services, hyper-personalization, and operational sustainability.
Their contributions at HITEC 2025 reinforce the company’s mission to help properties of all sizes—from boutique hotels to major chains—benefit from cloud-based innovations that increase occupancy and improve guest satisfaction.
Key Takeaways
- Agilysys unveiled new promotional software and AI capabilities to help hoteliers grow revenue.
- The company emphasized real-time marketing and operational integrations across its platforms.
- Executives shared strategies around automation, data-driven personalization, and omnichannel guest engagement.
The Bottom Line
As demand for smarter, more connected hospitality experiences continues to rise, Agilysys’ latest innovations show they are not just keeping up—they’re leading the conversation. With cloud-native, modular solutions tailored to unique property needs, Agilysys is shaping the way hotels connect with their guests, optimize revenues, and prepare for the future.
If you’re a hospitality professional looking to stay on the cutting edge of technology while delivering unforgettable guest experiences, Agilysys’ latest solutions offer a compelling roadmap.
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